Roxicorp Strategic Marketing
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  Team Leadership  
 
 
Jose de Castro is the Managing Director of Roxicorp Strategic Marketing.  As a seasoned Marketing Executive, Jose boasts a successful track record identifying, launching and managing consumer products through entire life-cycle in both the US and Latin America. Jose has extensive experience developing and implementing brand strategy for new and established products lines and extensions, through a broad range of advertising and promotion campaigns, with proven results in volatile regulatory/economic/political environments.

Prior to founding Roxicorp Strategic Marketing, Jose served as the General Manager of Frigorifico Doina S.A., a leading Argentine  consumer pork products company, with revenues of $18 million and over 100 employees.  He also served as Vice President Brand Management and Sales.  Jose also has over 10 years marketing and development experience at Philip Morris USA, Procter and Gamble, and the American Cyanamid Division of American Home Products.
Jose received a Master of Business Administration from The University of Texas, a Master of Science in Agricultural Engineering from Rutgers University and a Bachelor of Science degree from Brown University. Jose is fluent in Portuguese and Spanish, having lived 20 years abroad in Latin America and Europe.

 

     
 
 
Roxicorp Strategic Marketing 6901 Almansa St., Coral Gables,  FL 33146.  | Tel: (305) 401-7165 | info@roxicorp.com