Roxicorp Strategic Marketing
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  Case Studies
   
 
GDA
 
Grupo Diarios de America (Consortium of 14 largest Latin American Newspapers)
  • Latin America Region
  • Design and Development of GDA Direct and GDA Revistas added value programs for advertisers.
  • Developed Sales Management and analysis Program
 
         
 
Bank Boston
 

Bank Boston  (Subsidiary of Fleet Bank Boston NA)

  • Argentina
  • Developed Target Marketing Plan for Retail and Risk Management Groups focusing loyalty and revenue generating credit card and bank account profiles.
 
         
 
Grupo Planeta
 
Editorial Planeta and Planeta Marketing Institucional (US Subsidiaries for Spanish Publishing Conglomerate)
  • United States (Hispanic)
  • Direct Channel Marketing Strategies and Execution
 
         
 
Doina
 

Doina Agroindustria Porcina (Consumer Food Company)

  • Argentina
  • Outsourced Management for: Sales, Marketing, Exports and Franchise development..
  • Registered and launched over 41 products into all distribution channels including supermarkets, restaurants, wholesales and exports.
  • Created Doina® and Olot ® brands. Obtained SIAL 2001 Packaging Innovation award
 
         
 
Fletcher
 

Fletcher Heights Assisted Living Homes

  • United States (Glendale, Arizona)
  • Brand creation and integrated marketing management.
  • Developed complete sales and marketing materials.
 
 
         
 
DHL
 

DHL Latin America (Transportation and Shipping Company)

  • Argentina, Uruguay, Paraguay, Chile, Bolivia , Peru, Venezuela
  • Web marketing creation, development and management
  • Argentine Intranet Upgrade and Development
 
 
         
  Disney  

Disney Publishing Espanol (Spanish Language Publisher)

  • United States (Hispanic, Coral Gables, Florida)
  • New editorial product development.  Disney Aviator for American Airlines Nexos Magazine and Valores Disney for Selecciones USA
 
 
         
  Avensis  

Avensis Inc. (Strategic Business Advisers)

  • United States
  • Outsource Marketing Management
 
 
         
  D'art Inc  

d’Art Inc (Software and Web development firm)

  • United States (New York, New York)
  • Developed marketing plan for new internet based web site development tool.
 
 
         
  Los Dogos Data Solutions  

Los Dogos Data Solutions (Software Program Development)

  • Argentina
  • Developed Business Plan
 
 
         
  Reader’s Digest Selecciones  

Reader’s Digest Selecciones (Spanish Language US Magazine)

  • US Hispanic (New York, New York)
  • Developed 2003/04 strategic plan and tactical execution elements for Editor-in-Chief
 
 
         
         
 
Roxicorp Strategic Marketing 6901 Almansa St., Coral Gables,  FL 33146.  | Tel: (305) 401-7165 | info@roxicorp.com